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One of the biggest challenges that digital marketers face is representing, combining, and centralizing data from different sources in a single report or marketing information system. In general, we are forced to assemble Excels by hand to cross data from different platforms, but isn’t this frustrating, imperfect and inefficient?

There are many tools that try to solve this problem and that also help represent data in an attractive way. Many of them work well and allow integrations with a lot of tools. …

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